top of page

Branding VS Logo

When it comes to marketing your promotional products company effectively, understanding the difference between branding and a logo is crucial. While these terms are often used interchangeably, they serve distinct purposes in creating a strong and memorable identity for your business.

Let's start with the logo. A logo is a graphic mark, emblem, or symbol used to promote public identification and recognition. In the context of a promotional products company, a logo serves as a visual representation of your brand. It is a fundamental element of your brand identity and can be thought of as the face of your company. For example, imagine your logo placed on a cup—no matter the type of cup, your logo should remain consistent and recognizable.

Promtional Products and apparel

On the other hand, branding encompasses the entire experience that a customer has with your company. It goes beyond just the visual elements like the logo and includes the tone of your communications, your company's values, the quality of your products, and even the type of cups you choose to brand. In our example, branding not only involves placing your logo on a cup but also selecting the right type of cup that aligns with your brand image and message.

Logoed Pens

As a promotional products company, it is essential to have vector or print-ready logos. These formats ensure that your logo can be scaled to any size without losing quality, allowing for versatile and crisp printing on various promotional items. Additionally, having a clear understanding of your company's brand colours, culture, and vibe is crucial for creating cohesive and impactful promotional materials. Your brand colours evoke specific emotions and associations, while your company culture and vibe shape how customers perceive your brand.

In conclusion, while a logo is a key component of your brand identity, branding extends far beyond just a visual mark. By paying attention to both your logo and your overall branding strategy, you can create a cohesive and compelling brand image that resonates with your target audience and sets your promotional products company apart from the competition.

Viper Marketing offers logo creations to get you started on building your branding. Contact Darby today to get started!

Viper Marketing offers logo creations to get you started on building your branding. Contact Darby today to get started!

Viper Logo



Image source;

Adobe stock photos

8 views0 comments

Recent Posts

See All


bottom of page