Couchside Kicks

KFC COUCHSIDE KICKS NATIONAL CONTEST

Developing a Nationally Run Sweepstake for Yum Restaurants

Client Snapshot

Client: Yum Restaurants
Project: Couchside Kicks — National Contest & Branded Footwear Campaign

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The Challenge

Yum Restaurants wanted to create a high-impact promotional campaign that would drive mass engagement, generate brand excitement, and create a memorable consumer experience tied to live sports and digital media.

The concept needed to be bold, culturally relevant, and capable of handling significant national attention — from contest entry management to product manufacturing and fulfillment.

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Our Approach

Viper Marketing partnered with KFC Canada to design and execute the Couchside Kicks campaign from concept to completion.

We built a dedicated contest website where consumers could enter for a chance to win a pair of custom-designed KFC Couchside Kicks. The campaign was promoted nationally, including during eight Toronto Raptors NBA broadcasts, along with extensive online and social media advertising.

Our scope included:

Website design and contest management
Manufacturing custom branded footwear
Designing and producing custom KFC shoe boxes
Warehousing inventory and managing kitting
Fulfillment and distribution to contest winners

By managing both the digital experience and physical product logistics, we ensured a seamless end-to-end campaign.

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The Results

The campaign significantly exceeded engagement expectations and delivered long-term brand impact.

85,000+ contest entries processed
National exposure through NBA broadcasts and digital channels
Strong consumer engagement and social sharing
Successful fulfillment of all contest prizes

Notably, the Couchside Kicks developed lasting cultural value — they continue to resell online as collectible items for $200+ per pair, well beyond the original campaign lifecycle.

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Why It Worked

The success of the Couchside Kicks campaign came from combining creative execution with operational discipline.

By controlling the website, contest mechanics, manufacturing, warehousing, and fulfillment, Viper Marketing enabled KFC to launch a high-visibility national promotion without operational risk — turning a limited-time contest into a long-lasting brand moment.

Services Provided:

Contest website development
Campaign management
Custom footwear & packaging manufacturing
Warehousing, kitting & fulfillment
National prize distribution

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Key Takeaway

When branded merchandise is executed strategically — with quality, creativity, and infrastructure — it can deliver engagement that extends far beyond a single campaign.

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Looking to Build a Branded Program Like This?

Whether you’re launching a new branded product line or scaling an existing program, Viper Marketing delivers end-to-end solutions designed to perform.

KFC COUCHSIDE KICKS NATIONAL CONTEST

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Developing a Nationally Run Sweepstake for Yum Restaurants