Colonel & Co

COLONEL & CO

COLONEL & CO.

Building a National Retail Apparel Program for KFC Canada

Client Snapshot

Client: KFC Canada
Project: Colonel & Co. — Branded Streetwear & Accessories Program

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The Challenge

KFC Canada set out to create Colonel & Co., a branded streetwear and accessories line designed to extend the brand beyond restaurants and into culture. The initiative required retail-quality products, strict brand execution, and the ability to support both consumer demand and internal corporate needs — all while aligning closely with KFC’s advertising agency and brand standards.

The program needed to be scalable, professionally managed, and capable of handling national distribution without compromising quality or brand integrity.

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Our Approach

Viper Marketing partnered with KFC Canada and their advertising agency to bring the Colonel & Co. concept to life.

We managed the program end-to-end, including:

Manufacturing retail-quality apparel and accessories
Warehousing and inventory management
National fulfillment to retail customers across Canada
Supplying branded product to KFC’s corporate office
Close collaboration with KFC’s agency to ensure all designs, materials, and finishes aligned precisely with brand guidelines

By treating the initiative as a true retail brand — not a promotional campaign — we ensured consistency, quality, and scalability at every stage.

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The Results

The Colonel & Co. launch generated significant attention and brand engagement well beyond initial expectations.

Featured across multiple online publications and media outlets
Created substantial brand buzz and cultural relevance
Generated purchasing inquiries from across Canada and internationally
Successfully positioned KFC merchandise as lifestyle apparel, not novelty items

The program elevated KFC’s brand presence outside traditional channels while demonstrating the power of well-executed branded merchandise.

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Why It Worked

This project succeeded because it was approached strategically — with retail standards, disciplined execution, and close alignment between brand, agency, and fulfillment.

By managing manufacturing, warehousing, and distribution under one roof, Viper Marketing enabled KFC to launch a high-profile branded apparel program without operational complexity.

Services Provided:

Custom apparel & accessories manufacturing
Warehousing & fulfillment
Brand & agency collaboration
National distribution
Program management

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Looking to Build a Branded Program Like This?

Whether you’re launching a new branded product line or scaling an existing program, Viper Marketing delivers end-to-end solutions designed to perform.