STIHL FREQUENT BUYER PROGRAM

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Design and Manage a Loyalty & Rewards Program for STIHL's Canadian Dealer Network

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Client Snapshot

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Client: STIHL Limited 
Project: National Frequent Buyer & Dealer Loyalty Program

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The Challenge

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STIHL Canada wanted to strengthen dealer engagement and drive increased sales of STIHL accessories across its national dealer network. The objective was to create a structured loyalty program that rewarded purchasing behavior while supporting long-term dealer growth.

The program needed to be scalable, bilingual, and capable of servicing a large and geographically diverse dealer network — all while maintaining a consistent brand experience.

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Our Approach

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Viper Marketing partnered with STIHL to develop and manage a fully integrated Frequent Buyer Program designed to incentivize accessory purchases and strengthen dealer relationships.

We built a dedicated program website where dealers could track progress, browse rewards, and place orders. The platform was supported by bilingual customer service to ensure accessibility across Canada.

Our team managed the program end-to-end, allowing STIHL to focus on sales while we handled execution.

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The Solution

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Viper Marketing delivered a complete program infrastructure, including:

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• Custom website design and development

• National bilingual customer support

• Program catalogue creation

• Product sourcing and supply

• National warehousing and fulfillment

• Order processing and logistics management

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We supplied reward products to the entire Canadian STIHL dealer network, supporting over 1,600 dealers nationwide.

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The Results

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The STIHL Frequent Buyer Program delivered measurable and sustained impact:

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• 7,000+ orders fulfilled annually across Canada

• Year-over-year growth in STIHL accessory sales

• Increased dealer participation and engagement

• Strengthened dealer loyalty and retention

• Scalable infrastructure supporting continued expansion

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Both STIHL and its dealer network experienced consistent growth as a direct result of the program.

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Why It Worked

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The program succeeded because it combined strategic incentives with operational reliability. Dealers were motivated by meaningful rewards, while STIHL benefited from increased accessory sales and stronger dealer relationships.

By managing technology, logistics, and service under one partner, Viper Marketing delivered a seamless national program that scaled efficiently.

Services Provided: 

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• Loyalty & rewards program management

• Custom web development

• Bilingual customer service

• National warehousing & fulfillment

• Catalogue development

• Product sourcing

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Looking to Build a Branded Program Like This?

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Whether you’re launching a new branded product line or scaling an existing program, Viper Marketing delivers end-to-end solutions designed to perform.

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Contact us to discuss your next branded initiative.